Location: Albuquerque, New Mexico
Industry: Hospitality
Practice Area: Media Relations
Challenge: To develop and implement a successful grand opening and awareness campaign for a new downtown Albuquerque Embassy Suites Hotel and Spa, a John Q Hammond property.
Approach: The Garrity Group developed and provided news releases, media alerts, line-by-lines, media contacts/tours and community relations in order to promote the hotel and the services offered to the community and other target audiences.
Results: A comprehensive media relations plan secured earned media coverage in excess of $93,000 over a four month period. Coverage included features about the new hotel, community involvement, its unique color and attributes.